Keyword Grouping is a technique for grouping keywords into categories in order to create more relevant and search-friendly anchor text.
“Keyword Grouping can help you broaden your reach on Google by increasing the relevancy of your site’s content,” says Search Engine Watch. “Group similar words together so that searches related to those topics produce results from links featured within these groups.”
The article advises marketers against using this method excessively, though; they should only use it when appropriate because over usage will cause pages with irrelevant keywords or phrases to show up higher than others which are better optimized according to what users are actually looking for, making Keywords Groups less effective at boosting rankings then well-written articles containing targeted keyword phrases without any other distracting information would.
