A review snippet is a short paragraph or sentence that describes your company and services. Google uses these snippets to inform potential customers about what they are looking for as you rank higher in their SERPs (Search Engine Results Pages). They also use them on other platforms like the Knowledge Graph, Maps, YouTube Videos, etc., so it’s important not just because of SEO rankings but for branding purposes too!
Google displays reviews within Search results pages with either three stars underneath if there are no verified ratings or two lines beneath the business name listing where one line will be “No Ratings Yet” and below this “Reviews from Verified Customers.” These listings can become clickable links which will take visitors to an outside site displaying all of that particular.
