A lot of people have heard the phrase ‘content is king’, but in actuality, page optimization reigns supreme. Optimizing your pages for search engines will help you rank higher and send more traffic to your site than just posting content alone ever could.
When optimizing a website it’s important to consider keyword density, meta descriptions, title tags as well as other formatting details such as using H1 headers where possible and hyperlinks on relevant terms that should be linked elsewhere in the document or external links back to authoritative sources if appropriate
