There are many steps to successful corporate website development and you must follow them in order. If you don’t, then your business will not be as visible on the web or have the right online communications. This article will discuss 10 key steps of corporate website development:
Contents
The first key step in corporate website development is designed. You need to design a site that your visitors can easily navigate and find what they are looking for.
The navigation on the homepage should be consistent throughout the site as well as search engine friendly so any visitor will be able to quickly locate what he or she is searching for (like “contact us” or “about”). Your company’s logo, photos of staff members, important events you’ve attended, links to social media platforms like Facebook and LinkedIn, news articles about your business – all this information needs to be easy to find when someone visits your website.
A web designer planning a website
The main goal of your site should be to provide information for potential clients and/or customers, so you want the layout to as user-friendly as possible with plenty of white space on each page. It’s also important that you think about how your company will grow over the years when designing or updating your current website. You don’t want to have to redesign every few months because new content has been added or certain sections become outdated – plan!
2. Make sure the site loads quickly on any device
A website needs to be accessible on any browser or device. This includes desktop computers, laptops, tablets, and smartphones.
Website speed optimization
This is important for a few reasons:
- People might not want to continue reading an article if they need to keep scrolling because the page takes forever to load.
- It’s also more difficult for people with disabilities who are using screen readers – it can take longer for them to read through your content than someone with a “typical” computer setup would experience; this often leads these individuals away from your site as well
- When you’re dealing with customer service issues via email (especially when there are multiple people involved), having slow loading speeds means that everything will take much longer and frustrate all parties.
3. Keep all of your pages organized and simple to find
This is important to keep people from getting frustrated on your site and cluttering it up.
- Keep the navigation menu at the top of every page, or near a link that takes them back to their homepage
- If you have sections in which you need sub-navigation menus (such as for services), put these beneath the main navigation but not inside any other sectional elements like tabs – this will help make sure they’re easier for visitors to find
- Don’t include more than three items per level when creating navigational menus
- Use tabbed nav bars rather than dropdowns if possible; just ensure there are no more than two tabs per bar.
4. Add pictures, videos, or other media content for more interest
You can use pictures, videos, or other media to make your article more interesting.
- Include images that are relevant and professional looking
- Add a video by uploading it with the YouTube code for those who may not be able to read the text as easily
- Don’t forget you have access to social media buttons at the bottom of each post so readers can share their favorite posts on Facebook and Twitter if they want!
5. Use colors for your web development that are appropriate for your brand and target audience
Brand identity is very important.
- When designing an interface, it’s important to understand the brand identity and use colors that align with it.
- For example: if you’re creating a website for children then using bright primary colors might work best.
- If most of your target audience is older people or professionals, try to stick to more subdued tones like navy blue. This way they’ll feel relaxed while browsing through content rather than being distracted by all the loud colors.
- Your website is your brand’s identity
- You may also want to consider your company’s color scheme when selecting a new design.
6. Be consistent with fonts throughout the site – make it look professional!
Web designers need to know how different fonts affect readability, and they should consider these when designing their site’s text for optimal results.
Fonts are an important element in the development services of corporate websites.
- It should be clear, readable, and consistent
- Consider some of the most popular fonts like Arial, Helvetica, and Times New Roman.
- Make sure that all data on your site is in the same font to avoid confusion.
- It is important to use color wisely.
- When selecting a font for body text, it should not be too small nor too large as this can make your content difficult to read.
The typeface you select will depend on the audience and message that you want to convey on your corporate website.
For example, Arial or Verdana are good choices if you need larger fonts since they’re easier to read at smaller sizes; while Times New Roman would work well when there is plenty of space available because its letters have less variation than other serif fonts such as Garamond and Bookman Old Style (which may appear more uniform).
A call-to-action button is a button that prompts visitors to take an action.
A strong call-to-action is one of the most important parts of your page because it will prompt users to “take the next step” and make them feel like they have accomplished something by interacting with your site.
You can use this strategy on both pages within your website as well as content marketing campaigns, advertisements, etc.
The message for these buttons should always be clear and concise so there are no misunderstandings, which helps ensure people know what you want them to do when clicking the button.
This ensures that they continue reading or watching instead of leaving in frustration!
8. Include an interactive map to help visitors find what they’re looking for more easily
An interactive map can help you find what you’re looking for more easily.
If they’ve never been to your site before, it may be difficult navigating through the website to find what they are looking for.
Adding an interactive map will help them get around a little bit better and know where everything is located.
It will also make navigating feel less overwhelming which means users won’t have as many problems with the navigation UI or UX of your site.
Insert some pictures: One good way to do this would be by adding icons next to each location on the map that corresponds with images found elsewhere on the page so that people can see how those locations connect visually too! That way they’ll always know exactly where things are at.
9 Establish a clear hierarchy of information and content
A clear hierarchy of information and content will make it easier for people to find what they are looking for and avoid getting lost in your site.
It’s possible to do this by adding navigation that includes links, tabs, or buttons which bring visitors straight where you want them to go.
This could be done either through the use of images (images provide a quick way to discern visual hierarchy), drop-downs, galleries, or other features!
10. Identify your target audience
Creating a target audience is the final step before developing your site.
First, determine the geographical location of your target audience and then consider how they use the internet.
For instance, if you are marketing to a very young demographic such as children or teenagers, you would want to keep it simple with less text and more pictures.
On the other hand, for an older demographic such as college-educated adults in their 40s or 50s, you may want to provide more detailed content that is supported by visuals! ”
There are many tactics to find your target audience such as
– focus groups
– online surveys
– or even just asking your friends and family!
FAQ
What is corporate website development?
A corporate website is a company’s online presence designed to market its product or service.
How do I create a corporate website?
You need first to determine the purpose of your website. Then you need to make a business plan.
This includes figuring out your target audience and formulating a content strategy to attract them!
It also includes defining the project scope, timeline, budget, stakeholders’ roles and responsibilities …and determining how it will be evaluated post-launch.
Next, you create wire-frames or mockups of your website’s pages that include layout logic and design elements such as fonts or colors.
You then set up web analytics so we can track visitors on our new site – this lets us know if the marketing is working!
Finally, once everything has been mapped out, you start building the actual website — including coding it with HTML for example.
It takes a lot to develop and maintain an effective corporate website. There are many steps you need to follow before, during, and after the process for your business to be successful online. If you’ve been putting off this important project or don’t know where to start, we can help! We have all of the expertise necessary for developing digital content that will put your company on the map—whether it’s through SEO, social media marketing campaigns, email newsletters, or other channels. So if you want us to partner with you as part of our web design service packages, contact us today!
